Trademarks & Symbols

Signs and Symbols: Their Design and Meaning
by Adrian Frutiger, Andrew Bluhm
Publisher: Watson-Guptill Publications; Reprint edition (October 1998)
ISBN: 0823048268
Definitive treatise by the well-known Swiss type designer.

Marks of Excellence
by Per Mollerup
Publisher: Phaidon Press (March 18, 1999)
ISBN: 0714838381
This book examines trademarks and their meaning and history in heraldry, potter’s marks, monograms. It is essential visual reference for designers.